Last Updated: 05/19/2025
This Privacy Policy discloses the policies of Trademark USP (the “Website”) and its operator, Trademark USP, LLC (collectively “we” or “us”), regarding our collection, use, and disclosure as a controller of the personal information you submit to us through the use of Website.
Trademark USP is part of an affiliation of companies owned by the same ownership group (collectively, “our Group Companies”). In some cases, we may receive personal information from our Group Companies, and we may share personal information with our Group Companies.
By accessing or otherwise using the Website, you agree to the terms and conditions of this Privacy Policy, which is incorporated into and forms a part of the Website’s Terms of Service. You expressly consent to the processing and use of your information as described herein.
“Personal information” is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this Policy, there is no meaningful distinction between the terms “personal information” and “personal data.”
As you visit or use our Website or otherwise interact with us, we collect the following categories of personal information about you:
You may choose not to provide some of the personal information described above. Please note, however, that many of our services require some personal information to operate, so if you choose not to provide the personal information necessary to operate and provide you with a particular service or feature of that service, you may not be able to use that service or feature.
We do not proactively collect sensitive personal information, such as health-related information, political opinions, religious beliefs, or genetic data.
We collect the following categories of Personal Information you voluntarily submit to us through the Website, chat, or over the phone:
As you use our Website, we generate certain personal information about you, including through automatic data collection. We may automatically collect information about your interactions with the Website or communications you receive (such as email) using certain technologies, such as cookies, web beacons, third-party platforms, and other technologies. Specifically, we generate, or direct third-party service providers to generate, the following categories of personal information about you:
We may receive the following categories of personal information from our Group Companies when you opt-in for our services through a Group Company’s platform:
We receive some of your personal information from third-party service providers after you have directed us to pursue services on your behalf. The following categories of personal information may be received from third-party service providers after you opt in for services:
It is optional for you to utilize this Website. If you elect to utilize certain aspects of this Website, we may ask you to provide us with certain items of personal information. When you order products or services, we may also ask you to provide us with your credit card number, expiration date, and authentication codes or related information. If you do not provide certain mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
We may offer contests, sweepstakes, or other contests that will require you to sign up and provide additional Personal Information. In that case, we will collect the information provided along with your involvement in such activity. Additionally, we reserve the right to collect any other information that you voluntarily enter, including Personal Information, into any postings, comments, feedback, or forums on the Website.
We may, but are in no way obligated to, provide referral or “tell another” programs that allow you to recommend the site or an article to a friend. If you choose to do so, we will ask for your referral recipient’s name and email address. We will automatically send your friend one or more communications about either the product you have purchased or with an invitation for him or her to visit the Website. The communication will allow the referral recipient to unsubscribe from further communications. We will collect this information for the sole purpose of sending an invitation to visit the site, sending their product, and tracking the success of any referral program. We will also collect your email address and the full content of your email message, including attached files and other information you provide. We may use and display your full name and email address to your referral recipient. Additionally, we may use your email address to contact you about the status of your referral.
General. Cookies are small pieces of data contained in text files, which are stored on your computer or other device when websites are loaded in a browser. We utilize both cookies generated by Trademark USP (“First Party Cookies”) as well as cookies associated with third parties (“Third Party Cookies”) on our site.
Categories. Cookies we have on our website fall into the following categories:
Google Analytics. Our Website uses Google Analytics, an analytics advertising service provided by Google LLC, which uses third-party cookies. Our Website may also use the following Google Analytics Advertising features: Google Remarketing with Analytics, Google Segments, Double Click by Google, Adwords, and BigQuery. These features use third-party cookies to collect information about our Website traffic by tracking users across time and generating reports for us to better understand our Website users.
Google Tag Manager. The Website uses Google Tag Manager. Google Tag Manager is a solution operated by Google LLC that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated, which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.
Opting Out of Cookies and Other Tracking Technologies. You may opt out of or otherwise configure the utilization of cookies on our website by clicking on the “Privacy Settings” link located on the footer of our website. Please note disabling cookies may result in limited functionality of our Website and services.
Google Ads. Google may create a profile about you based on your interactions across multiple websites, including ours, using cookies and other tracking technologies in order to deliver personalized advertisements. In order to configure these settings, including opting-out of personalized advertising, please visit the Google Ad Settings page here. Please note that changes made in Google Ad Settings apply to your Google account and are effective across devices and websites where you’re signed in with the same account.
Do Not Track Requests. We do not currently have a mechanism to respond to “Do Not Track Requests” at this time.
Abandoned Cart. To identify when a shopping cart has been abandoned, our website utilizes tracking events through a third-party platform. These tracking events record when a user enters their shopping cart and whether they complete an order. If no order is completed within a specified timeframe, we may use this information to send a follow-up email or SMS message (if you have opted into receiving SMS messages) to remind you about your cart.
We use technology to passively collect and store certain information that is not tied to a specific identified user. This information is sufficiently de-identified according to the standards of applicable laws and will not be associated with an identifiable individual.
Should you be directed to any third-party site from the Website, we are not responsible for the acts of other sites, and this Privacy Policy does not apply to that site.
Location. Your Personal Information may be processed and stored outside of your jurisdiction where laws regarding processing of Personal Information may be less stringent than the laws in your country or state. Your Personal Information will not, however, be used or disclosed for purposes for which you have not given consent or which are not permitted under applicable law.
Protection. We have put in place safeguards to provide adequate protection for the storage and transfer of personal information, including the presence of an SSL certificate and other encryption protocol in accordance with applicable legal requirements.
Storage of Credit Card Information. When your credit or debit card account information is being transmitted through our Website, it will be protected by security protocols. Trademark USP does not itself store your credit card or debit card account information, and we do not have direct control over or responsibility for your credit or debit card account information. We may continue to have access to your credit card information through third-party services for easy access in the event you decide to order more services from Trademark USP. We do not otherwise store your credit card information ourselves.
Storage of Blockchain Records. Blockchain records generated by us are stored on the Hyperledger Fabric blockchain.
Disclaimer of Guaranty of Security. We believe we have taken reasonable steps to protect your Personal Information. No one can fully guarantee or fully eliminate all risks associated with Personal Information, and we make no such guarantees.
Retention. Unless there is something in this Policy to the contrary, we may retain your personal information for as long as your account is active and for a period of time thereafter to allow you to re-activate your account without loss of information. We may also retain your personal information as necessary to:
General Use of Personal Information. We collect and process your personal information for the following purposes (“Purposes”) and, if you are from the European Economic Area (EEA), or the United Kingdom (UK), on the following legal bases:
You have choices about your personal information, and in some circumstances, you may have the right to opt out or object to our uses of your personal information for these Purposes. For more information or to exercise these or other rights (where available), see Section XII, Your Choices and Rights, below.
Electronic Communications. Consistent with the above Purposes and as is permitted by applicable law, we may communicate with you via electronic messages, including SMS, live chat platforms, and correspondence with the email address you provided to:
You can opt-in to receive SMS messages from Trademark USP via a one-click confirmation through email or the customer web portal.
If you’d like to stop receiving SMS messages from Trademark USP, you can let us know by replying STOP to any SMS message you receive from us. You can also opt out by emailing info@trademarkengine.com.com
Disclosure of Personal Information to Third-Parties. We do not sell your personal information. We disclose the personal information we collect (or otherwise generate or obtain) as follows:
In some circumstances, you may have the right to opt out or object to our sharing of your information with certain third parties. For more information or to exercise these or other rights, see Section XI. Your Choices and Rights below. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Processing Bases and Consequences. When we process your personal information, we rely on the following legal bases:
To serve our legitimate interests, provided that such processing does not outweigh your rights and freedoms. The processing may also be pursuant to other applicable legal bases for data processing. Anonymous Information. We also reserve the right to create Anonymous Information records from the Personal Information collected directly from you by excluding information that we believe in good faith prevents it from being directly identified to a specific user, such as your name. This would include any comments or feedback you provide us, which becomes our property, and we reserve the right to use any such material with your Personal Information redacted in perpetuity for any reason we deem appropriate, including, but not limited to, marketing and/or improvement of the Website, without royalties or compensation to you. Any such Anonymous Information is subject to terms of this Privacy Policy applicable to all Anonymous Information.
In some circumstances, you may have the right to opt out or object to our sharing of your information with certain third parties. For more information or to exercise these or other rights, see Section XI. Your Choices and Rights below.
Transfer of Data. The Site is hosted in, and all the services are provided in the United States. If you are located outside the United States, we request your consent to the transfer of your personal information to the United States. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we take the steps necessary to ensure that your data is treated in accordance with this Privacy Policy.
We may transfer, and process, your personal data to service providers and other companies located in countries other than the one in which you reside. Where such transfer occurs outside of the EEA or UK, we will make sure an appropriate transfer agreement containing the requisite safeguards is put in place to protect your personal information.
This Privacy Policy does not limit our use or disclosure of any Anonymous Information in any way, and we reserve the right to use and disclose Anonymous Information to our partners, advertisers, and other third parties in our absolute discretion.
When you use the Website, certain information you post or provide on the publicly available portions of the Website may become publicly available and may be collected and used by others, including people outside of the control of the Website. We have no obligations with respect to any information that you post to publicly available parts of the Website.
The Website may contain links to other sites that are not owned or controlled by Trademark USP, LLC, such as links to review aggregate websites. We are not responsible for the privacy practices or the content of such other websites, and this Privacy Policy does not apply to any other sites. We make no representation regarding the privacy practices of any other sites, regardless of whether we advertise on those sites or provide a link to those sites from our Website.
1. Ability to Unsubscribe. Should you receive a promotional email from us, you may “opt out” of receiving additional promotional email communications from us by following the unsubscribe instructions on the emails. You may also contact us directly at Trademark USP, LLC. This applies to promotional communications and not administrative communications we feel are necessary to provide the services on the Website.
2. Cookies. You may opt out of or otherwise configure the utilization of cookies on our website by clicking on the “Privacy Settings” link located on the footer of our website. Please note disabling cookies may result in limited functionality of our Website and services. For more information regarding cookies, please see Section V above.
3. Sharing with Business Affiliates. We do not automatically share your personal information with third-party business affiliates without your consent, except for the disclosures we make necessary to provide the services of our Website. Disclosures to third-party business affiliates are only made through your affirmative actions by indicating on the Website that you are interested in third-party services. To prevent the disclosure of your personal information to these third-party business affiliates, do not opt in for the service.
4. Access and Correction of Your Information. If you have created an online account with us and would like to update the information you have provided to us, you can access your account to view and update your information. You may also contact us as described in section XIV. Contact below.
5. Notice to Residents of States with Comprehensive Data Privacy Laws.
A. Your Rights. Residents of U.S. States with Comprehensive Data Laws have the following rights regarding their personal information, subject to applicable law:
B. Exercising Legal Rights. Any resident of California may exercise their rights by submitting a request through our Privacy Center. You may also email a request to privacy@trademarkengine.com. Your request will not be processed until your identity has been verified and your California residency has been confirmed.
C. Limitations and Denials of Requests. Please note that your rights are not absolute, and in certain circumstances, we may deny your request in accordance with applicable law. For example, we may be unable to fulfill your request if:
If we deny your request, we will inform you of the reason for the denial. Where required by state law, we will also provide you with information on how to appeal our decision.
6. Notice to Residents in the EEA and the UK.
A. Rights of Residents in the EEA and UK. Residents in the EEA and the UK have the following rights with respect to your personal information that we retain:
B. Sharing with Business Affiliates. We do not automatically share your personal information with third-party business affiliates without your consent, except for the disclosures we make necessary to provide the services of our Website. Disclosures to third-party business affiliates are only made through your affirmative actions by indicating on the Website that you are interested in third-party services. To prevent the disclosure of your personal information to these third-party business affiliates, do not opt in for the service.
C. Exercising Legal Rights. Any resident of the EEA or UK may exercise their rights by submitting a request through our Privacy Center. You may also email a request to privacy@trademarkengine.com. So that we can better process your request, please provide the email you use to log into your account and the country where you reside in your request.
D. EU Representative. Trademark USP’s representative in the EU is: activeMind.legal Rechtsanwaltsgesellschaft m. b. H Potsdamer Straße 3 80802 Munich, Germany Phone: +49 (0) 89 / 919 29 49 00 E-mail: EU-privacy@trademarkengine.com
E. UK Representative. Trademark USP’s representative in the UK is: activeMind.legal UK Ltd. No 1 Royal Exchange London, EC3V 3DG, UK Phone: +44 20 89383608 E-mail: UK-privacy@trademarkengine.com
This Privacy Policy is subject to occasional changes at our discretion. We will post any such changes to this page and may otherwise post other alerts on the Website or communicate such changes through email. If you disagree with any such changes, please cease using the Website. Continued use following the posting of any such changes indicates your acceptance of the changes. If we make any changes to this Privacy Policy that materially impact previously collected personal information about you, we will make reasonable efforts to provide notice and obtain consent to any such changes as may be required by law.
Minors under the age of 16 may not use the Website. We do not knowingly collect information from children under 16 years of age. Additionally, we recommend that users between the ages of 16 and 18 ask their parents for permission before sending any information about themselves to anyone over the Internet. If you become aware your child or any child under your care has provided us information without your consent, please contact us according to section XV. Contact below.
If you have any questions or concerns about this Policy or the way in which your personal information is used, please contact us at privacy@trademarkengine.com.